Singapore Airlines to Launch Digital Loyalty Wallet on Blockchain
February 6, 2018
Singapore Airlines, a majority-owned by the government and largest airline operator of the country will implement blockchain technology into the existing loyalty program, hoping to encourage more customers to become a part of it and spend miles.
Company's CEO Goh Choon Phong said:
"Innovation has been a key contributor to the success of Singapore Airlines since Day 1 and we are very excited about this world-first initiative, which will bring even more benefits to members of our KrisFlyer programme."
The company claims that this initiative was successfully tested in a partnership with KPMG and Microsoft. Now it is looking for new partners, in retail stores of which users of the loyalty program will be able to spend miles.
This project is not the first one, in which innovative technologies are utilized by airline operators or airports. Earlier,